Sound Ideas for Growing Business

We design and build Radio Advertising campaigns that intelligently integrate into your marketing plans. In today's fast-paced world where time is always at a premium; radio remains an important part of our daily lives. Every day, thousands of consumers tune into local radio for news, information, music, and entertainment; building strong relationships with their favourite on-air hosts along the way.

A perfect fit for modern life, radio sticks with consumers at home, at work, on-line, and in their car. Get radio advertising working for you!

How Can We Help?

In today's competitive environment, businesses are looking for effective ways to move business forward. Whether its growing sales, developing your brand, or promoting your event; we'll work closely with you to ensure we have a clear understanding of your goals and aspirations. Then, we'll recommend a campaign and creative strategy to deliver on those goals, while building in mechanisms to ensure feedback and campaign accountability. Radio continues doing a great job at adapting and remaining relevant in today's rapidly changing media landscape... And it's working! Today, we're helping an ever growing roster of VIP clients see results from their radio advertising campaigns. Quite simply, better radio equals better results!

Let's Talk!

Never advertised on radio before? We welcome the opportunity to speak with you and see if we can help! We'll discuss what you'd like to see happen with your advertising campaign, how quickly, and why. We'll brainstorm some out-of-the-box approaches to get your business to stand out in today's crowded marketplace. Schedule your free, no obligation consultation.

What Else?

Want to check things out a little more? No problem! Please review our FAQ page, and check out some of our creative work!

Let's connect!

Connect with Steve Hammond:

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Steve Hammond has been working with businesses large and small to create radio advertising campaigns that deliver results. Working tirelessly to help his clients find innovative ways to promote their business, Steve offers sound ideas in harnessing the unique power of radio to deliver his client's message. Steve learned early on that every business has its own unique set of circumstances, and therefore required its own unique solution. Using a client focused approach, Steve builds strong client relationships that continually focus on achieving their marketing objectives. Over the last ten years Steve has worked with local, regional, and national broadcast companies in both British Columbia, and Alberta. Now based in Edmonton Alberta, Steve is a senior advertising consultant with Rawlco Radio - a private radio broadcaster headquartered in Saskatoon, Saskatchewan.

Other things about Steve

Steve is married with three daughters, and lives in Edmonton, AB. This keeps him busy enough, but when there's extra time he's trying to get closer to any and all things relating to motorsports. A bit of a fanatic, Steve has enjoyed success racing various types of race cars over the years. Steve is also an avid hockey fan, keeping a close eye on the Toronto Maple Leafs, and the Edmonton Oilers, so obviously there have been some pretty early golf seasons for my favorite players in the last few years.....

Steve's great grandfather, Oliver S. Hammond founded O.S. Hammond & Son in 1917 and began making some of Canada's earliest radio sets. In 1927 the company renamed itself to Hammond Manufacturing and by 1940 began manufacturing magnetic components for World War 2 communications transmitters and specialized radar transformers. Today the Hammond Museum of Radio stands in Guelph, Ont as North America's second largest radio museum.

We Consult
During our initial consultation, we'll ask great questions, but most importantly we'll listen! No two campaigns are alike because no two businesses are alike, and your circumstances may change from one campaign to the next. Only when we have a complete understanding of what you'd like to see happen can we begin to explore all the possibilities. If it makes sense for you, we'll continue.

We Consult

During our initial consultation, we'll ask great questions, but most importantly we'll listen! No two campaigns are alike because no two businesses are alike, and your circumstances may change from one campaign to the next.

Only when we have a complete understanding of what you'd like to see happen can we begin to explore all the possibilities. If it makes sense for you, we'll continue.

We Consult	We Create
During our initial consultation, we'll ask great questions, but most importantly we'll listen! No two campaigns are alike because no two businesses are alike, and your circumstances may change from one campaign to the next. Only when we have a complete understanding of what you'd like to see happen can we begin to explore all the possibilities. If it makes sense for you, we'll continue.	Once we have an understanding of how we can help, we start to create and plan your campaign. This is where your ads begin to take shape. Our creative team will work on your behalf to develop a creative concept that captures the essence of your business. Review our testimonials and listen to some of our work to see how other businesses sound on radio!

We Consult

We Create

During our initial consultation, we'll ask great questions, but most importantly we'll listen! No two campaigns are alike because no two businesses are alike, and your circumstances may change from one campaign to the next.

Only when we have a complete understanding of what you'd like to see happen can we begin to explore all the possibilities. If it makes sense for you, we'll continue.

Once we have an understanding of how we can help, we start to create and plan your campaign. This is where your ads begin to take shape. Our creative team will work on your behalf to develop a creative concept that captures the essence of your business. Review our testimonials and listen to some of our work to see how other businesses sound on radio!

We Consult	We Create	We Recommend
During our initial consultation, we'll ask great questions, but most importantly we'll listen! No two campaigns are alike because no two businesses are alike, and your circumstances may change from one campaign to the next. Only when we have a complete understanding of what you'd like to see happen can we begin to explore all the possibilities. If it makes sense for you, we'll continue.	Once we have an understanding of how we can help, we start to create and plan your campaign. This is where your ads begin to take shape. Our creative team will work on your behalf to develop a creative concept that captures the essence of your business. Review our testimonials and listen to some of our work to see how other businesses sound on radio!	With a good understanding of your businesses' marketing goals, and a sound strategy that will resonate with an audience, we will present you with the plan that will get your message out to consumers in your area, and get results!

We Consult

We Create

We Recommend

During our initial consultation, we'll ask great questions, but most importantly we'll listen! No two campaigns are alike because no two businesses are alike, and your circumstances may change from one campaign to the next.

Only when we have a complete understanding of what you'd like to see happen can we begin to explore all the possibilities. If it makes sense for you, we'll continue.

Once we have an understanding of how we can help, we start to create and plan your campaign. This is where your ads begin to take shape. Our creative team will work on your behalf to develop a creative concept that captures the essence of your business. Review our testimonials and listen to some of our work to see how other businesses sound on radio!

With a good understanding of your businesses' marketing goals, and a sound strategy that will resonate with an audience, we will present you with the plan that will get your message out to consumers in your area, and get results!

We Consult	We Create	We Recommend	Let's Get Started
During our initial consultation, we'll ask great questions, but most importantly we'll listen! No two campaigns are alike because no two businesses are alike, and your circumstances may change from one campaign to the next. Only when we have a complete understanding of what you'd like to see happen can we begin to explore all the possibilities. If it makes sense for you, we'll continue.	Once we have an understanding of how we can help, we start to create and plan your campaign. This is where your ads begin to take shape. Our creative team will work on your behalf to develop a creative concept that captures the essence of your business. Review our testimonials and listen to some of our work to see how other businesses sound on radio!	With a good understanding of your businesses' marketing goals, and a sound strategy that will resonate with an audience, we will present you with the plan that will get your message out to consumers in your area, and get results!	We want to work with you to move your business forward. It's a challenge with so many potential rewards. From our initial consultation to the day your campaign goes on-air, our focus remains firmly on achieving your goals and providing accountability to your campaign Take the first step by setting up your free consultation with Steve Hammond.

We Consult

We Create

We Recommend

Let's Get Started

During our initial consultation, we'll ask great questions, but most importantly we'll listen! No two campaigns are alike because no two businesses are alike, and your circumstances may change from one campaign to the next.

Only when we have a complete understanding of what you'd like to see happen can we begin to explore all the possibilities. If it makes sense for you, we'll continue.

Once we have an understanding of how we can help, we start to create and plan your campaign. This is where your ads begin to take shape. Our creative team will work on your behalf to develop a creative concept that captures the essence of your business. Review our testimonials and listen to some of our work to see how other businesses sound on radio!

With a good understanding of your businesses' marketing goals, and a sound strategy that will resonate with an audience, we will present you with the plan that will get your message out to consumers in your area, and get results!

We want to work with you to move your business forward. It's a challenge with so many potential rewards. From our initial consultation to the day your campaign goes on-air, our focus remains firmly on achieving your goals and providing accountability to your campaign

Take the first step by setting up your free consultation with Steve Hammond.

What can radio do for me?

Get access to local consumers on a daily basis as they go through their routine with the radio as their companion. Using words and sounds as your media, truly great creative campaigns can cut through the clutter and the noise to be heard.

Is radio right for me?

Radio remains one of the best connections to consumers on a daily basis. People are as busy as ever with their lives and radio sticks with them through it all. From alarm clocks, to your daily commute, at work, on-line, or on the patio; radio remains a steady partner with people everywhere they go. Radio gives you the ability to reach thousands of people in your local market every day. Combined with powerful creative concepts that resonate with an audience, your campaign on radio may be a sound investment in growing your business.

How long will it take to start working?

Advertising campaigns on radio can work to achieve short term results, or longer term success depending on your goals. Your campaign can work to drive immediate response, or build your brand over time. We'll customize and recommend different.

I'm not in retail, how can you help?

Radio campaigns aren't limited to retail businesses. In fact, we've had tremendous success working with service industries, non-profit organizations, and professional sports franchises.

What is the best way to advertise?

Each campaign is unique and there are no cookie-cutter solutions to achieving the individual marketing goals of your business. In general terms, consistent advertising over time paired with a winning creative strategy, will build your business in a healthy and meaningful way.

Need to start selling product today? We can build a winning campaign for that too. Radio advertising can create immediate response in the short term. With varying tactics and creative focus, we can entice consumers to take the desired action without delay.

Where are you located?

Here's a Google Map to our Edmonton, AB offices. We welcome the opportunity to give your business a tour of our facility and see what makes a radio station run. Click here to book an appointment.

How long are your ads?

Your campaign on radio can take many forms. Most often, an ad campaign will be comprised on 15,30, or 60 second commercials.

Can my suppliers help fund my campaign?

Depending on the nature of your business, your suppliers may have co-op programs that subsidize the cost of your advertising in return for recognition in the campaign. These programs aren't usually promoted so we've formed a dedicated co-op department that works to uncover co-op opportunities for your business. Click here if you'd like to learn more information on potential co-op programs from your suppliers.

What markets do you serve?

Rawlco Radio operates 15 commercial licences in Edmonton, AB; Calgary,AB; Regina, SK; Saskatoon, SK; and Prince Albert, SK. Click here to see our station line-up.

How does the creative process work?

Once we've established some goals, the creative process begins. We'll work closely with you to find great stories to tell and make sure they stay aligned with the original goal. From scripting, to voicing, and final production; it's a hands on process that creates a concept that fits the advertiser.

Can radio help in recruitment advertising?

In Alberta and Saskatchewan, job recruitment is a major priority. Recruitment advertising on the radio give companies the chance to stand out in an otherwise crowded online and print marketplace. Recruitment campaigns can be designed to react well with event based initiatives, or longer term branding strategies.

Isn't radio best for sales events?

Advertising on radio is an excellent way to reach a large audience repeatedly in just days, to tell them about your event. With a creative ad concept that fits, paired with a high frequency campaign; radio is an excellent option to quickly build awareness. Radio however, is also an excellent medium to build and maintain brand awareness in your local market. Talking with consumers over time with a consistent message; radio can put your business on the top of people's shopping list when the need arises.

Rawlco Radio

Company

Rawlco Radio is a private, family-owned company, with 15 stations in Saskatchewan and Alberta. The three Alberta stations, though still relatively new in the highly competitive Edmonton and Calgary markets, are very popular and their listener base is growing fast.

This is due in part to their innovative on-air style that is very interactive and truly embraces social media to connect with their listeners.

At Rawlco we work hard every day to provide their listeners and clients with really great radio.

Edmonton	Calgary	Regina	Saskatoon	Prince Albert

Digital Communications

Christmas is always an important time for our Wireless clients. Finding ways to balance co-op requirements, while also being creative and stand-out has its challenges. Digital Communications' Christmas season was all about new Blackberry product and associated promotions. Click below to hear how it turned out.